Enhanced Conversions: track what you're missing
With Enhanced Conversions, Google Ads matches more conversions to your ads using your own hashed customer data, for more accurate measurement and better bidding.
Everything you need, set up properly.
Enhanced Conversions for web
Sends a hashed email or phone number with each conversion for better matching.
Enhanced Conversions for leads
Connects website leads to the sales they turn into later.
SHA-256 hashing
Data is hashed before it's sent to Google.
Via GTM or gtag
Implemented in the way that suits your website.
Offline conversions
Import sales from your CRM or files, so Ads learns from real results.
Coverage check
Monitoring the diagnostics in Google Ads to make sure it works.
The process, step by step.
Review
We look at what data your website already collects.
Setup
Enabled in Google Ads and implemented in GTM.
Verification
We check diagnostics and coverage.
Expansion
Leads and offline sales where it makes sense.
Frequently asked questions
Is it GDPR compliant?
Data is sent hashed and only with the user's consent. We also update your privacy policy where needed.
What data is needed?
Usually the email or phone number a customer enters in a form or at checkout.
Will I see a difference?
Usually more conversions get recorded that were previously lost, and Smart Bidding gets better signals.
Services that work together.
Let's talk about Enhanced Conversions.
Fill in the form and we'll get in touch to see what you need.
Get a quote
Your details are only used to get in touch with you.