Google Ads management focused on leads and sales
We build and manage Search, Performance Max, Shopping and Display campaigns targeting cost per lead or sale, not just clicks.
Everything you need, set up properly.
Account structure
Campaigns and ad groups organised around your services, locations and search intent.
Keywords & negatives
Ongoing review of search terms and negative keywords to cut wasted spend.
Ads & assets
Responsive search ads, sitelinks, callouts and images that fit your audience.
Performance Max
Asset groups, audience signals and exclusions so PMax works for you.
Smart Bidding
tCPA and tROAS strategies built on accurate conversion data.
Targeting & scheduling
Location targeting, ad schedules and device adjustments.
The process, step by step.
Audit
We review your account's structure, keywords, conversions and wasted spend.
Setup
New or restructured campaigns with the right goals.
Optimisation
Weekly reviews of search terms, ads and bidding.
Reporting
A monthly report with results and next steps.
Frequently asked questions
What budget do I need?
It depends on your industry, location and competition. In the audit we suggest a realistic budget based on your goal.
Does the account stay mine?
Yes. We link your account to our manager account and you keep full access and all its history.
Do you work with Performance Max?
Yes, with proper asset groups, audience signals and negatives, so you know where the money goes.
Services that work together.
Let's talk about Google Ads management.
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