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GA4 set up right from the start

We configure Google Analytics 4 with the events that matter to your business, link it to Google Ads and build remarketing audiences.

Events & key eventsEcommerceLinked to Ads
What's included

Everything you need, set up properly.

1

Property & data streams

Correct initial setup, time zone, currency and data retention.

2

Events & key events

The events that matter to you, with clean naming.

3

Ecommerce tracking

Product views, cart, checkout and purchases.

4

Google Ads link

Linking, key event imports and remarketing audiences.

5

Audiences

Audiences based on behaviour, for Google Ads and analysis.

6

Filters & settings

Internal traffic exclusion, cross domain tracking and other key settings.

How we work

The process, step by step.

1

Review

We look at what's there and what's missing in GA4.

2

Measurement plan

A list of events and key events for your business.

3

Implementation

Setup through GTM and linking with Google Ads.

4

Verification

Checked with DebugView and real data.

FAQ

Frequently asked questions

Why do GA4 and Google Ads show different numbers?

They use different attribution models and time windows. We explain what each number means and which one to look at for each decision.

Can you review my existing GA4?

Yes, that's part of the free audit.

What are key events?

They're the events GA4 treats as important for your business, like a lead or a purchase.

See also

Services that work together.

Google Ads Management

Learn more

Conversion Tracking

Learn more

Enhanced Conversions

Learn more
Contact

Let's talk about GA4.

Fill in the form and we'll get in touch to see what you need.

✓
No commitmentA first chat to see if we're a good fit.
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Specific recommendationsNothing generic: what would change in your own account.
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