Consent Mode v2 without losing measurement
Compliance with GDPR and Google's EEA requirements: a proper cookie banner, Consent Mode v2 through GTM, and checks that signals arrive correctly.
Everything you need, set up properly.
Certified CMP
A cookie banner from a provider certified by Google, such as CookieYes, Cookiebot or Complianz.
Default & update
The right order: a default state before tags load, and an update after the user chooses.
The new v2 parameters
ad_user_data and ad_personalization, as Google requires.
Basic or Advanced
We explain the difference and choose together what fits.
Conversion modeling
With Advanced mode, Google models conversions from users who declined.
Signal checks
Verified with Tag Assistant that every tag respects consent.
The process, step by step.
Review
We look at your banner, tags and what's being sent today.
CMP
Setting up a certified cookie banner.
GTM
Consent Mode v2 and settings for each tag.
Verification
Testing every accept and decline scenario.
Frequently asked questions
Is it mandatory?
If you advertise on Google to users in the EEA, without Consent Mode v2 features like remarketing and measurement are limited.
Basic or Advanced?
In Basic, tags don't load before consent. In Advanced, anonymous signals are sent that help with modelling. We explain what suits you.
Will I lose data?
You lose less than without a proper Consent Mode setup, because Google can model part of your conversions.
Services that work together.
Let's talk about Consent Mode v2.
Fill in the form and we'll get in touch to see what you need.
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