Tracking on every platform you advertise on
Beyond Google: we set up conversion tracking for Meta (Facebook & Instagram), Microsoft Ads (Bing), LinkedIn and ChatGPT Ads, all from one Google Tag Manager with the same accurate data.
One setup, every platform.
Meta Pixel & Conversions API
Pixel on the website and Conversions API from the server, with Advanced Matching for better match rates.
Microsoft Ads (Bing)
UET tag, conversion goals and Enhanced Conversions for Microsoft.
LinkedIn Insight Tag
Lead tracking from LinkedIn Ads with the Insight Tag and Conversions API.
ChatGPT Ads
OpenAI's Measurement Pixel and Conversions API for campaigns inside ChatGPT.
One dataLayer for all
Each conversion is defined once in GTM and shared with every platform.
Consent for every platform
Every tag respects user consent through Consent Mode and your CMP.
The process, step by step.
Mapping
Which platforms you use and which conversions matter.
Shared dataLayer
One event per conversion, with the data each platform needs.
Tags per platform
Google, Meta, Microsoft, LinkedIn and ChatGPT from the same GTM.
Verification
Checking in each platform's tools that conversions arrive.
Frequently asked questions
Do I need the Conversions API, or is the pixel enough?
The pixel is the foundation. The Conversions API also sends conversions from the server, so fewer are lost to ad blockers and browser restrictions.
Can I advertise on ChatGPT from the EU?
Yes. ChatGPT ads are available to businesses in the EU, and we can set up their tracking.
Will every platform report the same numbers?
Not exactly, because each platform has its own attribution model. We show you how to read them together.
Services that work together.
Let's talk about tracking across all your platforms.
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